ABOUT US

CHANGING THE GAME. AGAIN.

WE ARE DY NUTRITION

We’re not just a brand. We’re a movement, driven by transparency and safety. That is why
our supplements are developed by a team of leading global scientists, using only premium
ingredients with proven, scientifically validated effects, and meticulously crafted to the
highest GMP pharmaceutical quality standards.

OUR PRINCIPLES

HOW DID IT ALL START?

In 2011, after an illustrious bodybuilding career winning Mr. Olympia six times from 1992 to 1997, Dorian Yates turned his expertise into a greater mission.
This marked the birth of DY Nutrition, a brand founded on four decades of wisdom and changing the game at the very highest level.

Our First Formulations

Dorian added his personal touch right from the start, launching the Blueline product range in the UK, The Netherlands, and China, laying the foundation for global growth.


The Range Expands

By 2017, we were just getting started. DY Nutrition revamped its product formulas,
integrating the latest market trends to ensure we stayed ahead of the curve. Our presence at international expos signalled our ambition: to become a trusted name not just in the UK, but across the globe.


Global Growth

2018 was a milestone year. The Shadowline range launch at FIBO, Germany, wasn’t just a product release, it marked our intent to dominate the industry. This product range quickly gained momentum and remains our global best-seller to this day. In 2019, we took it further by developing standout products that set us apart from the competition. This marked the beginning of a long journey to innovate and refine our products, pushing the boundaries of what’s possible in sports nutrition. In 2021, following the success of the Shadowline range, we introduced the Whiteline range, dedicated to health and wellness. By 2022, our global footprint increased significantly, DY Nutrition products reaching consumers in over 40 countries.


Pursuit of Excellence

In 2023, we embarked on our most ambitious project yet! We shifted to pharmaceutical- GMP through our own state-of-the-art facility, one of the largest of its kind in the industry.


Where We Are Today

Our state-of-the-art R&D centre and expert formulators refine our formulas, driving advancements in supplement efficacy and safety. We set new industry benchmarks. This was more than just growth, it was a transformation. We’re expanding into the wellbeing industry, creating new product ranges to meet the global demand for health and wellness solutions, all while maintaining the highest standards of quality. Over the years, we’ve built a community of over 800 dedicated athletes and affiliates who embraced our culture. We are committed to empowering each athlete with the right inspiration and nutrition to achieve their goals, providing them exclusive access to training and supplementation advice from Dorian Yates. They are dedicated to passing on their love for the brand with their communities.

OUR OBJECTIVE

Performance without compromise! Our formulas are designed to optimise human performance.
To date, we've made continuous efforts to ensure the highest levels of quality in our products
and to set newstandards in the industry.

OUR MISSION

We’re DY Nutrition, and we’re here to help everyone push beyond their own limits
and change their game.