DY Nutrition and Dorian Yates, game-changing presence at Arnold Sports Festival UK 2024

DY Nutrition and Dorian Yates, game-changing presence at Arnold Sports Festival UK 2024

Legendary athlete Dorian Yates, 6x Mr. Olympia, along with the DY Nutrition Global SA team promoted the DY Nutrition brand of nutritional supplements at this year's Arnold Sports Festival UK, 15-17 March in Birmingham, UK.

Arnold Sports Festival UK is one of the world's most prestigious sports and fitness events and for 3 days hosted 70,000 visitors, over 200 exhibitors and over 5,000 professional and amateur athletes. More than 20 sports were promoted during the festival and several competitions took place such as Strongman (Arnold Strongman Classic), Bodybuilding (IFBB PRO), Powerlifting (IPF Federation), Crossfit Arnold Fitness Games or MMA.

Considered one of the most popular bodybuilders in the history of the sport, Dorian Yates is a formidable international image builder, generating significant exposure for the company. During the festival, fitness enthusiasts had the opportunity to interact directly with Dorian at the DY Nutrition booth, and queued endlessly for autograph sessions. Attendees also had the opportunity to listen to him on stage and receive valuable mindset and training tips.

At the stand, they tested products from the DY Nutrition range of sports supplements through team-organised activations. Key moments from Dorian and the DY Nutrition team's appearance at Arnold Sports Festival UK can be watched here.

The event was a unique opportunity for fitness and bodybuilding enthusiasts to connect with some of the biggest legends in the industry such as Dorian Yates, Arnold Schwarzenegger, Ronnie Coleman and Kevin Levrone and discover the secrets behind their career success.

"Myself, Gal and the team here at DY Nutrition had an incredible time over in my hometown of Birmingham for the Arnold Expo 2024. It’s always a pleasure to exhibit at the Arnold Expo which has a rich history in the industry and we’re looking forward to the next one already. Of course, with the event being hosted in Birmingham UK makes it even better for myself personally since that’s where the magic happened over 30 years ago!

The event itself is phenomenal, being able to showcase our brand and meeting fans from the UK and hearing their stories really adds to the experience. Thanks for hosting us, see you at the next one."- Dorian Yates, 6x Mr. Olympia and founder of DY Nutrition

Attending the Arnold Sports Festival UK was an important opportunity for the DY Nutrition team to bring to the forefront not only the premium products in the portfolio, based on Dorian's 40+ years of experience in the industry, but also the company's strong commitment to innovation and excellence in the nutritional supplement industry. A major step in fulfilling the company's ambitious plans such as developing over 130 new products, expanding into new markets and redefining quality and safety standards in the dietary supplement industry, is the strategic partnership with Vitema Pharmaceuticals, one of the most modern GMP certified factories in South East Europe, where DY Nutrition has the capacity to produce dietary supplements to pharmaceutical standards.

"Our presence at the Arnold Sports Festival UK was an incredible experience. We enjoyed the enthusiasm with which the fans welcomed Dorian Yates, the immense respect they showed for his work and the dedication and patience with which they stood in endless queues. It was an honour to be present at such a prestigious event and we are delighted with the way we were received by the wide community of athletes and fitness enthusiasts and the interest in the DY Nutrition range of sports supplement products." said Mircea Teaca, CEO DY Nutrition Global SA

About DY Nutrition Global SA

DY Nutrition Global SA is a nutritional supplement company founded by legendary British bodybuilder Dorian Yates, six-time consecutive Mr. Olympia winner, and is one of the leading nutritional supplement companies in Romania. By size of deliveries, the company ranks in the top 5 best performing Romanian nutritional supplement brands.

DY Nutrition Global SA products are already available on six continents, including mature markets in Europe, North America and Southeast Asia, with all distributors licensed directly by the company. The core mission is to provide the general public with products essential not only for achieving exceptional sports performance, but also for a healthy eating and lifestyle. DY Nutrition Global SA produces a wide range of multivitamins and minerals, along with products for joint health, immune health and overall wellness.